Building value with packaging: Development and validation of a measurement scale
| Autor: | Dopico-Parada, Ana, López-Miguens, María Jesús, Álvarez-González, Paula |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2021 63 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect