“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications
| Autor: | Hsu, Sheila Hsuan-Yu, Tsou, Hung-Tai, Chen, Ja-Shen |
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| Zdroj: | In Journal of Retailing and Consumer Services September 2021 62 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect