Social media content strategy for sport clubs to drive fan engagement
| Autor: | Annamalai, Balamurugan, Yoshida, Masayuki, Varshney, Sanjeev, Pathak, Atul Arun, Venugopal, Pingali |
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| Zdroj: | In Journal of Retailing and Consumer Services September 2021 62 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect