The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience
| Autor: | Argyris, Young Anna, Muqaddam, Aziz, Miller, Steven |
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| Zdroj: | In Journal of Retailing and Consumer Services March 2021 59 |
| Databáze: | ScienceDirect |
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