Manufacturer rebate and channel coordination in O2O retailing
| Autor: | Pei, Zhi, Wooldridge, Barbara Ross, Swimberghe, Krist R. |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services January 2021 58 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Pei, Zhi, Wooldridge, Barbara Ross, Swimberghe, Krist R. |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services January 2021 58 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect