Manufacturer rebate and channel coordination in O2O retailing
Autor: | Pei, Zhi, Wooldridge, Barbara Ross, Swimberghe, Krist R. |
---|---|
Zdroj: | In Journal of Retailing and Consumer Services January 2021 58 |
Databáze: | ScienceDirect |
Externí odkaz: |
Autor: | Pei, Zhi, Wooldridge, Barbara Ross, Swimberghe, Krist R. |
---|---|
Zdroj: | In Journal of Retailing and Consumer Services January 2021 58 |
Databáze: | ScienceDirect |
Externí odkaz: |