Bridging the valuescape with digital technology: A mixed methods study on customers’ value creation process in the physical retail space

Autor:	Nöjd, Sture, Trischler, Jessica Westman, Otterbring, Tobias, Andersson, Pernille K., Wästlund, Erik
Zdroj:	In Journal of Retailing and Consumer Services September 2020 56
Databáze:	ScienceDirect
Externí odkaz:	Full Text from ScienceDirect