Developing personas & use cases with user survey data: A study on the millennials’ media usage
| Autor: | Lee, Mingyu, Kwahk, Jiyoung, Han, Sung H., Jeong, Dawoon, Park, Kyudong, Oh, Seokmin, Chae, Gunho |
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| Zdroj: | In Journal of Retailing and Consumer Services May 2020 54 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect