The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?
| Autor: | Shakir Goraya, M. Awais, Zhu, Jing, Akram, Muhammad Shakaib, Shareef, Mahmud Akhter, Malik, Aneela, Bhatti, Zeeshan Ahmed |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services March 2022 65 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect