Consumer reactions to olfactory congruence with brand image
| Autor: | Errajaa, Karim, Daucé, Bruno, Legohérel, Patrick |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services January 2020 52 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Errajaa, Karim, Daucé, Bruno, Legohérel, Patrick |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services January 2020 52 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect