An exploration of celebrity business ventures and their appeal to fans and non-fans
| Autor: | Teng, Weichen, Su, Yaohua, Liao, Tien-Tien, Wei, Cang-Liang |
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| Zdroj: | In Journal of Retailing and Consumer Services May 2020 54 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect