On the applicability of the BDM mechanism in product evaluation
| Autor: | Lichters, Marcel, Wackershauser, Verena, Han, Shixing, Vogt, Bodo |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2019 51:1-7 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Lichters, Marcel, Wackershauser, Verena, Han, Shixing, Vogt, Bodo |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2019 51:1-7 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect