The role of external reference price in pay-what-you-want pricing: An empirical investigation across product types
| Autor: | Weisstein, Fei L., Choi, Pilsik, Andersen, Peter |
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| Zdroj: | In Journal of Retailing and Consumer Services September 2019 50:170-178 |
| Databáze: | ScienceDirect |
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