The role of external reference price in pay-what-you-want pricing: An empirical investigation across product types
Autor: | Weisstein, Fei L., Choi, Pilsik, Andersen, Peter |
---|---|
Zdroj: | In Journal of Retailing and Consumer Services September 2019 50:170-178 |
Databáze: | ScienceDirect |
Externí odkaz: |