Community in context: Comparing brand communities and retail store communities
Autor: | Peters, Cara, Bodkin, Charles D. |
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Zdroj: | In Journal of Retailing and Consumer Services November 2018 45:1-11 |
Databáze: | ScienceDirect |
Externí odkaz: |
Autor: | Peters, Cara, Bodkin, Charles D. |
---|---|
Zdroj: | In Journal of Retailing and Consumer Services November 2018 45:1-11 |
Databáze: | ScienceDirect |
Externí odkaz: |