How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior
| Autor: | Mantovani, Danielle, de Andrade, Lucas Magalhães, Negrão, Angela |
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| Zdroj: | In Journal of Retailing and Consumer Services May 2017 36:156-163 |
| Databáze: | ScienceDirect |
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