The impact of brand health on customer equity
| Autor: | Mirzaei, Abas, Baumann, Chris, Johnson, Lester W., Gray, David |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2016 33:8-16 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Mirzaei, Abas, Baumann, Chris, Johnson, Lester W., Gray, David |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2016 33:8-16 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect