Leading national brands facing store brands competition: Is price competitiveness the only thing that matters?
| Autor: | Fornari, Daniele, Fornari, Edoardo, Grandi, Sebastiano, Menegatti, Mario |
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| Zdroj: | In Journal of Retailing and Consumer Services May 2016 30:234-241 |
| Databáze: | ScienceDirect |
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