Conceptualising and measuring consumer-based brand–retailer–channel equity
| Autor: | Londoño, Juan Carlos, Elms, Jonathan, Davies, Keri |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services March 2016 29:70-81 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Londoño, Juan Carlos, Elms, Jonathan, Davies, Keri |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services March 2016 29:70-81 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect