Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product
| Autor: | Plotkina, Daria, Munzel, Andreas |
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| Zdroj: | In Journal of Retailing and Consumer Services March 2016 29:1-11 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect