Reward me, charity, or both? The impact of fees and benefits in loyalty programs
| Autor: | Eason, C. Clifton, Bing, Mark N., Smothers, Jack |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services July 2015 25:71-80 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Eason, C. Clifton, Bing, Mark N., Smothers, Jack |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services July 2015 25:71-80 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect