Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective
| Autor: | Anderson, Kelley C., Knight, Dee K., Pookulangara, Sanjukta, Josiam, Bharath |
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| Zdroj: | In Journal of Retailing and Consumer Services September 2014 21(5):773-779 |
| Databáze: | ScienceDirect |
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