Should new online stores invest in social presence elements? The effect of social presence on initial trust formation
| Autor: | Ogonowski, Andrzej, Montandon, Andrew, Botha, Elsamari, Reyneke, Mignon |
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| Zdroj: | In Journal of Retailing and Consumer Services July 2014 21(4):482-491 |
| Databáze: | ScienceDirect |
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