Should new online stores invest in social presence elements? The effect of social presence on initial trust formation
Autor: | Ogonowski, Andrzej, Montandon, Andrew, Botha, Elsamari, Reyneke, Mignon |
---|---|
Zdroj: | In Journal of Retailing and Consumer Services July 2014 21(4):482-491 |
Databáze: | ScienceDirect |
Externí odkaz: |