How does the added new online channel impact the supporting advertising expenditure?
| Autor: | Pei, Zhi, Toombs, Leslie, Yan, Ruiliang |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services May 2014 21(3):229-238 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Pei, Zhi, Toombs, Leslie, Yan, Ruiliang |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services May 2014 21(3):229-238 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect