Interaction effects of mood induction and nominal representation of price on consumer choice
| Autor: | Gamble, Amelie, Gärling, Tommy, Västfjäll, Daniel, Marell, Agneta |
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| Zdroj: | In Journal of Retailing and Consumer Services 2005 12(6):397-406 |
| Databáze: | ScienceDirect |
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