Effect of executional greenwashing on market share of food products: An empirical study on green-coloured packaging
| Autor: | Boncinelli, Fabio, Gerini, Francesca, Piracci, Giovanna, Bellia, Roberto, Casini, Leonardo |
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| Zdroj: | In Journal of Cleaner Production 10 March 2023 391 |
| Databáze: | ScienceDirect |
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