How to design and construct an innovative frugal product? An empirical examination of a frugal new product development process
| Autor: | Brem, Alexander, Wimschneider, Christine, de Aguiar Dutra, Ana Regina, Vieira Cubas, Anelise Leal, Ribeiro, Rodney Duarte |
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| Zdroj: | In Journal of Cleaner Production 1 December 2020 275 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect