Does risk preference matter to consumers’ willingness to pay for functional food: Evidence from lab experiments using the eye-tracking technology
| Autor: | Zhen, Shihang, Xia, Xianli, Huang, Luchen, Cao, Yihan, Fu, Hanliang, Ren, Yanjun |
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| Zdroj: | In Food Quality and Preference October 2024 119 |
| Databáze: | ScienceDirect |
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