How market entry order mediates the influence of firm resources on new product performance
| Autor: | Rodríguez-Pinto, Javier, Rodríguez-Escudero, Ana Isabel, Gutiérrez-Cillán, Jesús |
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| Zdroj: | In Journal of Engineering and Technology Management April-June 2012 29(2):241-264 |
| Databáze: | ScienceDirect |
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