The right touch of pitch assertiveness: Examining entrepreneurs' gender and project category fit in crowdfunding
Autor: | McSweeney, Jordan J. a, ⁎, 1, McSweeney, Kevin T. b, 1, Webb, Justin W. c, Devers, Cynthia E. d |
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Zdroj: | In Journal of Business Venturing July 2022 37(4) |
Databáze: | ScienceDirect |
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