The double-edged sword of legitimacy in base-of-the-pyramid markets
| Autor: | Kistruck, Geoffrey M., Webb, Justin W., Sutter, Christopher J., Bailey, Anastasia V.G. |
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| Zdroj: | In Journal of Business Venturing May 2015 30(3):436-451 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect