AI or human: How endorser shapes online purchase intention?
| Autor: | Song, Yang, Wang, Litong, Zhang, Zhiyuan, Hikkerova, Lubica |
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| Zdroj: | In Computers in Human Behavior September 2024 158 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Song, Yang, Wang, Litong, Zhang, Zhiyuan, Hikkerova, Lubica |
|---|---|
| Zdroj: | In Computers in Human Behavior September 2024 158 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect