Heart or mind? The impact of congruence on the persuasiveness of cognitive versus affective appeals in debunking messages on social media during public health crises

Autor: Zhang, Shuai, Zhang, Yang, Li, Jing, Ni, Zhenni, Liu, Zhenghao
Zdroj: In Computers in Human Behavior May 2024 154
Databáze: ScienceDirect