Heart or mind? The impact of congruence on the persuasiveness of cognitive versus affective appeals in debunking messages on social media during public health crises
Autor: | Zhang, Shuai, Zhang, Yang, Li, Jing, Ni, Zhenni, Liu, Zhenghao |
---|---|
Zdroj: | In Computers in Human Behavior May 2024 154 |
Databáze: | ScienceDirect |
Externí odkaz: |