Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior
Autor: | Lombart, Cindy, Millan, Elena, Normand, Jean-Marie, Verhulst, Adrien, Labbé-Pinlon, Blandine, Moreau, Guillaume |
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Zdroj: | In Computers in Human Behavior September 2020 110 |
Databáze: | ScienceDirect |
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