Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior

Autor: Lombart, Cindy, Millan, Elena, Normand, Jean-Marie, Verhulst, Adrien, Labbé-Pinlon, Blandine, Moreau, Guillaume
Zdroj: In Computers in Human Behavior September 2020 110
Databáze: ScienceDirect