The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing
| Autor: | Daems, Kristien, De Pelsmacker, Patrick, Moons, Ingrid |
|---|---|
| Zdroj: | In Computers in Human Behavior October 2019 99:245-259 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect