“Thanks for watching”. The effectiveness of YouTube vlogendorsements
| Autor: | Munnukka, Juha, Maity, Devdeep, Reinikainen, Hanna, Luoma-aho, Vilma |
|---|---|
| Zdroj: | In Computers in Human Behavior April 2019 93:226-234 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Munnukka, Juha, Maity, Devdeep, Reinikainen, Hanna, Luoma-aho, Vilma |
|---|---|
| Zdroj: | In Computers in Human Behavior April 2019 93:226-234 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect