Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
| Autor: | Kumar, Harish, Rauschnabel, Philipp A., Agarwal, Madhushree Nanda, Singh, Rajesh Kumar, Srivastava, Ritu |
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| Zdroj: | In Information & Management March 2024 61(2) |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect