Competitive pricing and product strategies in the presence of consumers’ social comparisons
| Autor: | Zhang, Ting, Choi, Tsan-Ming, (Edwin) Cheng, Tai-Chiu |
|---|---|
| Zdroj: | In European Journal of Operational Research 16 January 2024 312(2):573-586 |
| Databáze: | ScienceDirect |
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