Engaging consumers through corporate social responsibility messages on social media: An experimental study
| Autor: | Uzunoğlu, Ebru, Türkel, Selin, Yaman Akyar, Burcu |
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| Zdroj: | In Public Relations Review December 2017 43(5):989-997 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect