Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services
| Autor: | Baskin, Otis, Hahn, Joe, Seaman, Samuel, Reines, Dan |
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| Zdroj: | In Public Relations Review 2010 36(2):105-111 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect