The power of talk: Exploring the effects of streamers’ linguistic styles on sales performance in B2B livestreaming commerce
| Autor: | Liu, Lu, Fang, Jiaming, Yang, Liang, Han, Lintong, Hossin, Md. Altab, Wen, Chao |
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| Zdroj: | In Information Processing and Management May 2023 60(3) |
| Databáze: | ScienceDirect |
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