Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models
| Autor: | Alemán Carreón, Elisa Claire, Nonaka, Hirofumi, Hentona, Asahi, Yamashiro, Hirochika |
|---|---|
| Zdroj: | In Information Processing and Management July 2019 56(4):1339-1355 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect