Brand extension and channel structure: An analysis of the effects of social influence

Autor:	Song, Haiqing, Duan, Housheng, Deng, Sijing, Xu, Jiayan
Zdroj:	In Omega July 2022 110
Databáze:	ScienceDirect
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect