Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
| Autor: | Porcu, Lucia, del Barrio-García, Salvador, Alcántara-Pilar, Juan Miguel, Crespo-Almendros, Esmeralda |
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| Zdroj: | In International Journal of Hospitality Management July 2019 80:13-24 |
| Databáze: | ScienceDirect |
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