Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao
| Autor: | Dioko, Leonardo (Don) A.N., So, Siu-Ian (Amy) |
|---|---|
| Zdroj: | In International Journal of Hospitality Management June 2012 31(2):554-563 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect