How social media live streams affect online buyers: A uses and gratifications perspective
| Autor: | Bawack, Ransome Epie, Bonhoure, Emilie, Kamdjoug, Jean-Robert Kala, Giannakis, Mihalis |
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| Zdroj: | In International Journal of Information Management June 2023 70 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect