Segmenting the audience of a cause-related marketing viral campaign

Autor:	Mora, Elísabet, Vila-Lopez, Natalia *, Küster-Boluda, Inés
Zdroj:	In International Journal of Information Management August 2021 59
Databáze:	ScienceDirect
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect