Extracting and evaluating conversational patterns in social media: A socio-semantic analysis of customers’ reactions to the launch of new products using Twitter streams
| Autor: | Lipizzi, Carlo, Iandoli, Luca, Ramirez Marquez, José Emmanuel |
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| Zdroj: | In International Journal of Information Management August 2015 35(4):490-503 |
| Databáze: | ScienceDirect |
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