A framework of social media engagement: Case studies with food and consumer organisations in the UK and Ireland

Autor: Panagiotopoulos, Panos, Shan, Liran Christine, Barnett, Julie, Regan, Áine, McConnon, Áine
Zdroj: In International Journal of Information Management August 2015 35(4):394-402
Databáze: ScienceDirect