A framework of social media engagement: Case studies with food and consumer organisations in the UK and Ireland
Autor: | Panagiotopoulos, Panos, Shan, Liran Christine, Barnett, Julie, Regan, Áine, McConnon, Áine |
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Zdroj: | In International Journal of Information Management August 2015 35(4):394-402 |
Databáze: | ScienceDirect |
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