Influencing citizen behavior: Experiences from multichannel marketing pilot projects
| Autor: | van de Wijngaert, Lidwien, Pieterson, Willem, Teerling, Marije L. |
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| Zdroj: | In International Journal of Information Management 2011 31(5):415-419 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect