Challenges and solutions for marketing in a digital era
| Autor: | Leeflang, Peter S.H., Verhoef, Peter C., Dahlström, Peter, Freundt, Tjark |
|---|---|
| Zdroj: | In European Management Journal February 2014 32(1):1-12 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Leeflang, Peter S.H., Verhoef, Peter C., Dahlström, Peter, Freundt, Tjark |
|---|---|
| Zdroj: | In European Management Journal February 2014 32(1):1-12 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect