Can Distribution Channels Explain Differences in Marketing and Sales Performance Measurement Systems?
| Autor: | Löning, Hélène, Besson, Madeleine |
|---|---|
| Zdroj: | In European Management Journal 2002 20(6):597-609 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Löning, Hélène, Besson, Madeleine |
|---|---|
| Zdroj: | In European Management Journal 2002 20(6):597-609 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect